Flexible Access Is Not Just a Class A Amenity

How Birge & Held Uses Self-Guided Tours to Expand Access and Leasing Capacity Across a Diverse Portfolio “Flexible access has become an operational strategy. Of our 4,470 self-guided tours, 59% took place outside business hours. Those 2,637 tours created 1,978 hours of extended leasing capacity beyond the traditional workday. As search moves toward AI, that flexibility will matter even more. When a renter asks, ‘What can I tour after work...

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The Operational Impact Of Self-Guided Tours

Self-Guided Tours as an Operating Strategy  A Modern Leasing Model for Expanding Capacity, Reducing Vacancy Days, and Maximizing Portfolio Performance Customer Perspective  "At Saturday Properties, we don't view self-guided tours as a marketing tool. We view them as a core part of our operating strategy. By combining centralized leasing, AI-powered engagement, and Tour24 self-guided tours, we've built a model that allows a lean team...

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Tour24 Renews SOC 2 Type II Compliance, Strengthening Security for Modern Multifamily Operations

As multifamily technology continues to evolve, security has become just as important as innovation. Operators today rely on an interconnected ecosystem of property management systems, CRM platforms, AI solutions, and self-guided touring technology - all of which process sensitive customer and operational data.  That's why we're proud to announce that Tour24 has renewed our SOC 2 Type II compliance for the third consecutive year, an...

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Tour24 Web Tours: The Full Self-Guided Touring Experience, Delivered Through the Browser

Web-based apartment tours have historically played a limited role in leasing. They were often treated as a secondary option - useful in managing basic access, but limited in functionality and unable to deliver a high-quality touring experience. As renter expectations have evolved, that approach has started to shift, and Tour24 leads the way. With Tour24 Web Tours, properties can now offer a structured, guided touring experience directly through a...

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Celebrating National Leasing Day 2026

National Leasing Day is a tribute to the extraordinary leasing professionals who drive innovation, embody leadership, and transform the leasing landscape through their dedication to leveraging technology. Today, we proudly recognize the multifamily professionals who continue to elevate the resident experience, optimize operations, and lead the industry forward through excellence in leasing. These honorees and winners represent the future...

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Experience is Everything: Why Self-Guided Tours Are Not Created Equal

Tour24 is the leading self-guided tour platform - built to impress today’s prospects and accelerate leasing. With personalized, interactive tours, real-time insights, and a seamless experience from start to finish, Tour24 transforms curiosity into commitment. Because in a competitive market, the tour isn’t just a step in the process - it’s the moment that seals the deal. Not All Tours are Created Equal - And Renters Can Tell Just a few...

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The Rise of Self-Guided Tours

From boosting occupancy rates to reducing staff burnout, Tour24’s self-guided touring technology is helping properties meet modern renter expectations while streamlining operations. Tour24 - The Rise of Self-Guided Tours - Article...

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NAA Announces 2025 Top Employers Award Winners

Arlington, Va. | March 13, 2025 – The National Apartment Association (NAA) has announced the winners of the 2025 NAA Top Employers Awards, which recognize member organizations that foster environments of collaboration, innovation and hard work.   NAA’s Top Employers Awards pay tribute to management companies and suppliers from across the rental housing industry that have exceeded...

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Meet the 2025 Female Trailblazers of SaaS

[SOURCE: Software Equity Group] Join us in celebrating 24 incredible women who are making waves in the fast-paced and male-dominated world of technology. These trailblazers – founders, executives, and leaders – are shaping the future of SaaS and inspiring the next generation. For International Women’s Day 2025, we recognize their achievements and the impact they’ve had on their companies and the industry. Their leadership and vision...

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20 of the hottest proptech startups in 2024, according to venture capitalists

Real-estate tech startups aim to make tasks from property management to homebuying more efficient. We surveyed 10 venture capitalists to identify the hottest proptech companies of the year. Some of the firms are modernizing real estate by digitizing analog processes, sometimes using AI. The frozen housing market meant tough times for the proptech — or property technology — industry. As the market starts to...

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