Technology is the ‘great equalizer’ for accidental landlord

With new and evolving software solutions, multifamily expert Andy Larson writes, landlords thrive in the rental market by letting automation, big data, and smart spaces do much of the heavy lifting. by Andy Larson, CRO, Tour 24  Whether buying a home to live in or as part of an investment strategy, the ability to sell it for a profit is critical. When market conditions make such a sale impossible or unwise, property owners often find...

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Winning the Lease-Up Challenge

by Andy Larson, CRO at Tour24 I’ve worked in the multifamily industry for more than 25 years, and I have probably had thousands of conversations about how to keep vacancy rates low, attract and retain residents, and operate more efficiently. All of this is critically important, but there is one phase of property management where a separate set of practices apply: The lease-up period.   New buildings with a “clean slate” have...

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Q&A: How Technology Is Revolutionizing Property Tours

The number of multifamily homes in the U.S. has tripled from 56.15 million in 2019 to 155.25 million in 2023. All those units need to be filled, which means taking potential renters on property tours. Leasing agents are available during work hours, which is exactly when prospective tenants are busy. Likewise, leasing agents lose much of their productivity staying available for tours. This has given rise to multiple formats of property...

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CITYBIZ - Interview with Georgianna W. Oliver, CEO at Tour24

BY EDWIN WARFIELD ON NOVEMBER 30, 2022 Georgianna W. Oliver is the founder of Tour24, the exciting new product that offers self-guided tours for apartments. She is a serial entrepreneur and a corporate executive that has built several businesses in the proptech space. These innovations include EverGreen Solutions, AptBudget both sold to RealPage, Inc. (Nasdaq: RP) and Package Concierge® which sold in 2017...

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MULTIFAMILY EXECUTIVE - Multifamily Industry Not Immune From 'Quiet Quitting' 

How operators can adapt and thrive in a challenging employment environment.  By Georgianna W. Oliver Back in the old days—2021 to be exact—it was impossible to read the news without seeing references to the Great Resignation, a term describing mostly millennial and Gen Z employees who simply walked away from their jobs after more than a year of pandemic-related burnout. Job mobility has always been part of the employment...

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ENTREPRENEUR - It's Time to Revolutionize the Housing Market With the 30-Minute Lease

The real estate landscape is ready to leverage technology to maximize its potential across the rental market.  By Georgianna W. Oliver October 25, 2022 It's been 75 years since Bell Labs rolled out the first transistor and revolutionized the world of electronics. Since then, technological innovation has been about making devices smaller, faster and more powerful. But while most of the conversation has been focused on...

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FORBES - Three Strategies For Attracting And Retaining Workers

Georgianna W. Oliver - Forbes Councils Member Sep 13, 2022 Georgianna W. Oliver is the founder of Tour24, the leading new product that offers self-guided tours for apartments. The pandemic forcing organizations to migrate to fully remote models was soon followed by the “great resignation,” in which millions of workers, many of whom were millennials and Gen Z, quit their jobs. This situation has made it difficult for...

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AAOA – Using Self-Guided Tours To Help With Today's New Leasing Challenges

In our post-pandemic world, traditional ways of doing things have become obsolete, seemingly overnight. Operators need to find ways to manage their assets more efficiently and meet evolving renter preferences. Everyone will be looking for smarter and quicker ways to rent apartments, which presents its own set of challenges. HERE ARE THREE TIPS FOR HOW SELF-GUIDED TOURS CAN HELP SOLVE TODAY’S NEW LEASING CHALLENGES: CHALLENGE #1 Pandemic...

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GLOBEST.COM – Open, Map-Based Technology Redefines Apartment Data

Free software tool helps operators improve their information “hygiene” through visuals rather than pure numbers. There was a time not long ago when the apartment industry couldn’t stop talking about “big data” and “business intelligence.” These phrases sounded great during team meetings, but were also ones that often could not be fully explained or quantified by the operations team. Recent advancements have been made—keyed by...

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THE NETWORK - Maximize Efficiencies and Increase Revenue with Self-Guided Tours

The pandemic accelerated the need for self-service options across virtually every industry. Companies hustled to come up with new and innovative ways to meet consumer demands. Traditional ways of doing things became outdated, seemingly overnight. Although COVID-19 may have led to rapid adoption of self-service and personalized options out of necessity, the multifamily industry quickly learned these options are here to stay. Operators need to find...

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