Web-based apartment tours have historically played a limited role in leasing. They were often treated as a secondary option – useful in managing basic access, but limited in functionality and unable to deliver a high-quality touring experience. As renter expectations have evolved, that approach has started to shift, and Tour24 leads the way.
With Tour24 Web Tours, properties can now offer a structured, guided touring experience directly through a web browser.
Once inside the experience, prospects are guided through the property using a combination of visual and audio content. Amenities, shared spaces, and units are presented using the tour path optimized to show off the best of your property, with built-in wayfinding to help navigate from one point to the next. During the tour, prospects can also ask questions through ToriAI, allowing them to get additional information without needing to connect with a leasing agent.
Tour24 Web Tours also include features that support property operations. Prospects complete ID verification before beginning the tour, and properties with compatible access systems can enable PIN code-based access. As tours are completed, the platform tracks completion data, giving leasing teams visibility into which prospects have finished the experience.
The web tour experience is not managed separately from other touring channels. The same content used for the mobile app is used for web tours, allowing properties to maintain consistency without creating or managing multiple versions. This means teams can deploy both mobile and web-based tours from a single setup, ensuring that prospects receive the same high-quality tour information regardless of how they choose to tour.
Rather than replacing guided or mobile app tours, web tours expand the set of options available to prospects. By offering a browser-based experience alongside other touring methods, properties can accommodate different preferences while continuing to operate within a single system.
Web-based tours are no longer limited to basic functionality. Delivered through the browser, they now provide a structured touring experience that supports both prospect engagement and property operations.