Category: Article

Article
NAA Announces 2025 Top Employers Award Winners
March 18, 2025

Arlington, Va. | March 13, 2025 – The National Apartment Association (NAA) has announced the winners of the 2025 NAA Top Employers Awards, which recognize member organizations that foster environments of collaboration, innovation and hard work.   NAA’s Top Employers Awards pay tribute to management companies and suppliers from across the rental housing industry that have exceeded...

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Meet the 2025 Female Trailblazers of SaaS
March 11, 2025

[SOURCE: Software Equity Group] Join us in celebrating 24 incredible women who are making waves in the fast-paced and male-dominated world of technology. These trailblazers – founders, executives, and leaders – are shaping the future of SaaS and inspiring the next generation. For International Women’s Day 2025, we recognize their achievements and the impact they’ve had on their companies and the industry. Their leadership and vision...

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20 of the hottest proptech startups in 2024, according to venture capitalists
January 6, 2025

Real-estate tech startups aim to make tasks from property management to homebuying more efficient. We surveyed 10 venture capitalists to identify the hottest proptech companies of the year. Some of the firms are modernizing real estate by digitizing analog processes, sometimes using AI. The frozen housing market meant tough times for the proptech — or property technology — industry. As the market starts to...

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Proptech Roundup: Firms Announce Major Funding, Multifamily Solutions
October 24, 2024

By Christine Serlin - SOURCE: MFE Aerwave to Deploy $50 Million in Infrastructure Capital Aerwave, a next-generation managed Wi-Fi platform, has launched its strategic capital program, AerPays, with its capital partner to drive $50 million for investment into network infrastructure over the next 12 months. AerPays will make it possible for Aerwave to install its platform at multifamily communities with no upfront costs to the owner....

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'Self-guided' rental tour startup doubles in size with help from $20M
October 23, 2024

A real estate technology startup doubled in size this year and is ready to serve its recent influx of new customers with a new funding round. Tour24 CEO Georgianna Oliver told the Business Journal that her company reached $20 million in total funding since launching in July 2020. That included a $5 million Series B round led by real estate technology venture capital firm RET Ventures, which Tour24 announced Tuesday. The fundraise came after...

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How AI and self-guided tours are transforming multifamily leasing strategies
June 27, 2024

By Georgianna W. Oliver, Founder and CEO, Tour24 At every phase of the leasing journey, artificial intelligence is automating repetitive processes and creating better experiences for prospects. AI marketing platforms can turn prospects into residents with automated nurture communications, AI chatbots can answer common questions about the communities, and workflow automation software can save leasing agents time and minimize the likelihood of...

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Article
Modernizing Property Visits with Self-Guided Smart Tours
April 18, 2024

Key Takeaways: Self-guided tours are the leasing innovation shaping the future of property visits, providing unmatched convenience and flexibility. Seamlessly integrated with ButterflyMX, these tours redefine the prospects' journey and set a new standard in the realm of multifamily leasing. Self-guided tours represent the pinnacle of leasing advancements, catering to the modern individual's demand for self-service and...

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Article
Technology is the ‘great equalizer’ for accidental landlord
April 9, 2024

With new and evolving software solutions, multifamily expert Andy Larson writes, landlords thrive in the rental market by letting automation, big data, and smart spaces do much of the heavy lifting. by Andy Larson, CRO, Tour 24  Whether buying a home to live in or as part of an investment strategy, the ability to sell it for a profit is critical. When market conditions make such a sale impossible or unwise, property owners often find...

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Winning the Lease-Up Challenge
November 28, 2023

by Andy Larson, CRO at Tour24 I’ve worked in the multifamily industry for more than 25 years, and I have probably had thousands of conversations about how to keep vacancy rates low, attract and retain residents, and operate more efficiently. All of this is critically important, but there is one phase of property management where a separate set of practices apply: The lease-up period.   New buildings with a “clean slate” have...

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Q&A: How Technology Is Revolutionizing Property Tours
June 20, 2023

The number of multifamily homes in the U.S. has tripled from 56.15 million in 2019 to 155.25 million in 2023. All those units need to be filled, which means taking potential renters on property tours. Leasing agents are available during work hours, which is exactly when prospective tenants are busy. Likewise, leasing agents lose much of their productivity staying available for tours. This has given rise to multiple formats of property...

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