Celebrating National Leasing Day 2026

National Leasing Day is a tribute to the extraordinary leasing professionals who drive innovation, embody leadership, and transform the leasing landscape through their dedication to leveraging technology. Today, we proudly recognize the multifamily professionals who continue to elevate the resident experience, optimize operations, and lead the industry forward through excellence in leasing. These honorees and winners represent the future...

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Experience is Everything: Why Self-Guided Tours Are Not Created Equal

Tour24 is the leading self-guided tour app - built to impress today’s prospects and accelerate leasing. With personalized, interactive tours, real-time insights, and a seamless experience from start to finish, Tour24 transforms curiosity into commitment. Because in a competitive market, the tour isn’t just a step in the process - it’s the moment that seals the deal. Not All Tours are Created Equal - And Renters Can Tell Just a few years...

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The Rise of Self-Guided Tours

From boosting occupancy rates to reducing staff burnout, Tour24’s self-guided touring technology is helping properties meet modern renter expectations while streamlining operations. Tour24 - The Rise of Self-Guided Tours - Article...

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NAA Announces 2025 Top Employers Award Winners

Arlington, Va. | March 13, 2025 – The National Apartment Association (NAA) has announced the winners of the 2025 NAA Top Employers Awards, which recognize member organizations that foster environments of collaboration, innovation and hard work.   NAA’s Top Employers Awards pay tribute to management companies and suppliers from across the rental housing industry that have exceeded...

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Meet the 2025 Female Trailblazers of SaaS

[SOURCE: Software Equity Group] Join us in celebrating 24 incredible women who are making waves in the fast-paced and male-dominated world of technology. These trailblazers – founders, executives, and leaders – are shaping the future of SaaS and inspiring the next generation. For International Women’s Day 2025, we recognize their achievements and the impact they’ve had on their companies and the industry. Their leadership and vision...

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20 of the hottest proptech startups in 2024, according to venture capitalists

Real-estate tech startups aim to make tasks from property management to homebuying more efficient. We surveyed 10 venture capitalists to identify the hottest proptech companies of the year. Some of the firms are modernizing real estate by digitizing analog processes, sometimes using AI. The frozen housing market meant tough times for the proptech — or property technology — industry. As the market starts to...

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Proptech Roundup: Firms Announce Major Funding, Multifamily Solutions

By Christine Serlin - SOURCE: MFE Aerwave to Deploy $50 Million in Infrastructure Capital Aerwave, a next-generation managed Wi-Fi platform, has launched its strategic capital program, AerPays, with its capital partner to drive $50 million for investment into network infrastructure over the next 12 months. AerPays will make it possible for Aerwave to install its platform at multifamily communities with no upfront costs to the owner....

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'Self-guided' rental tour startup doubles in size with help from $20M

A real estate technology startup doubled in size this year and is ready to serve its recent influx of new customers with a new funding round. Tour24 CEO Georgianna Oliver told the Business Journal that her company reached $20 million in total funding since launching in July 2020. That included a $5 million Series B round led by real estate technology venture capital firm RET Ventures, which Tour24 announced Tuesday. The fundraise came after...

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How AI and self-guided tours are transforming multifamily leasing strategies

By Georgianna W. Oliver, Founder and CEO, Tour24 At every phase of the leasing journey, artificial intelligence is automating repetitive processes and creating better experiences for prospects. AI marketing platforms can turn prospects into residents with automated nurture communications, AI chatbots can answer common questions about the communities, and workflow automation software can save leasing agents time and minimize the likelihood of...

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Modernizing Property Visits with Self-Guided Smart Tours

Key Takeaways: Self-guided tours are the leasing innovation shaping the future of property visits, providing unmatched convenience and flexibility. Seamlessly integrated with ButterflyMX, these tours redefine the prospects' journey and set a new standard in the realm of multifamily leasing. Self-guided tours represent the pinnacle of leasing advancements, catering to the modern individual's demand for self-service and...

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