Category: Article

Article
Proptech Roundup: Firms Announce Major Funding, Multifamily Solutions
October 24, 2024

By Christine Serlin - SOURCE: MFE Aerwave to Deploy $50 Million in Infrastructure Capital Aerwave, a next-generation managed Wi-Fi platform, has launched its strategic capital program, AerPays, with its capital partner to drive $50 million for investment into network infrastructure over the next 12 months. AerPays will make it possible for Aerwave to install its platform at multifamily communities with no upfront costs to the owner....

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Article
'Self-guided' rental tour startup doubles in size with help from $20M
October 23, 2024

A real estate technology startup doubled in size this year and is ready to serve its recent influx of new customers with a new funding round. Tour24 CEO Georgianna Oliver told the Business Journal that her company reached $20 million in total funding since launching in July 2020. That included a $5 million Series B round led by real estate technology venture capital firm RET Ventures, which Tour24 announced Tuesday. The fundraise came after...

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Article
How AI and self-guided tours are transforming multifamily leasing strategies
June 27, 2024

By Georgianna W. Oliver, Founder and CEO, Tour24 At every phase of the leasing journey, artificial intelligence is automating repetitive processes and creating better experiences for prospects. AI marketing platforms can turn prospects into residents with automated nurture communications, AI chatbots can answer common questions about the communities, and workflow automation software can save leasing agents time and minimize the likelihood of...

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Article
Modernizing Property Visits with Self-Guided Smart Tours
April 18, 2024

Key Takeaways: Self-guided tours are the leasing innovation shaping the future of property visits, providing unmatched convenience and flexibility. Seamlessly integrated with ButterflyMX, these tours redefine the prospects' journey and set a new standard in the realm of multifamily leasing. Self-guided tours represent the pinnacle of leasing advancements, catering to the modern individual's demand for self-service and...

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Article
Technology is the ‘great equalizer’ for accidental landlord
April 9, 2024

With new and evolving software solutions, multifamily expert Andy Larson writes, landlords thrive in the rental market by letting automation, big data, and smart spaces do much of the heavy lifting. by Andy Larson, CRO, Tour 24  Whether buying a home to live in or as part of an investment strategy, the ability to sell it for a profit is critical. When market conditions make such a sale impossible or unwise, property owners often find...

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Article
Winning the Lease-Up Challenge
November 28, 2023

by Andy Larson, CRO at Tour24 I’ve worked in the multifamily industry for more than 25 years, and I have probably had thousands of conversations about how to keep vacancy rates low, attract and retain residents, and operate more efficiently. All of this is critically important, but there is one phase of property management where a separate set of practices apply: The lease-up period.   New buildings with a “clean slate” have...

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Article
Q&A: How Technology Is Revolutionizing Property Tours
June 20, 2023

The number of multifamily homes in the U.S. has tripled from 56.15 million in 2019 to 155.25 million in 2023. All those units need to be filled, which means taking potential renters on property tours. Leasing agents are available during work hours, which is exactly when prospective tenants are busy. Likewise, leasing agents lose much of their productivity staying available for tours. This has given rise to multiple formats of property...

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Article
CITYBIZ - Interview with Georgianna W. Oliver, CEO at Tour24
December 5, 2022

BY EDWIN WARFIELD ON NOVEMBER 30, 2022 Georgianna W. Oliver is the founder of Tour24, the exciting new product that offers self-guided tours for apartments. She is a serial entrepreneur and a corporate executive that has built several businesses in the proptech space. These innovations include EverGreen Solutions, AptBudget both sold to RealPage, Inc. (Nasdaq: RP) and Package Concierge® which sold in 2017...

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Article
MULTIFAMILY EXECUTIVE - Multifamily Industry Not Immune From 'Quiet Quitting' 
October 27, 2022

How operators can adapt and thrive in a challenging employment environment.  By Georgianna W. Oliver Back in the old days—2021 to be exact—it was impossible to read the news without seeing references to the Great Resignation, a term describing mostly millennial and Gen Z employees who simply walked away from their jobs after more than a year of pandemic-related burnout. Job mobility has always been part of the employment...

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Article
ENTREPRENEUR - It's Time to Revolutionize the Housing Market With the 30-Minute Lease
October 27, 2022

The real estate landscape is ready to leverage technology to maximize its potential across the rental market.  By Georgianna W. Oliver October 25, 2022 It's been 75 years since Bell Labs rolled out the first transistor and revolutionized the world of electronics. Since then, technological innovation has been about making devices smaller, faster and more powerful. But while most of the conversation has been focused on...

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