Your Guide to Self-Guided Tours

How to create the optimal tour experience while maintaining a secure community and boosting conversion rates, creating a win-win for both leasing teams and prospective residents. Self-guided tours became a leasing tool of necessity during the pandemic. Many operators did what they had to do and accelerated implementation of whatever solution they could get immediately up and running. Unfortunately, in their haste, operators sometimes skipped...

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ENTREPRENEUR - How Startups Can Attract the Right Type of Investors

It is important for all business, especially startups, to garner support from the right type of investor.  When it comes to investors, one size does not fit all, and it’s not always those who “show you the money” that will be the right fit for your business. The process can seem daunting — particularly for a startup.  Having started and sold three companies, while currently building my fourth, I have identified...

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Self-Touring Intel from Industry Leaders at AIM Reconnect

Joanna Hackney, our EVP of Client Success, recently moderated a discussion at the digital AIM Reconnect conference with leaders in the multifamily industry that have successfully implemented self-guided tours. We live in a world dominated by self-service culture - we check in for flights from our phones, we order clothing online and we access entertainment from our couches. Today’s renter expects a self-service solution and, the fact is, they...

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ZIPCODE - Virtual Leasing Tools that are the Top 10 Must-Haves

Over the past year, the path to leasing an apartment took a major detour.  Most companies had their preferred virtual tools to help move the leasing process along, but the pandemic forced a complete and total shift in the landscape.  Virtual leasing became the exclusive path, and many companies were scrambling to make up for any gaps in their virtual leasing strategy.  Whether you’re looking to sharpen your virtual offerings, or add...

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How do you maximize leasing potential and accelerate revenue?

By giving renters what they want.   Today’s renters want to do everything on their own terms, and they don’t like being sold to.   Renters want two things from property operators.  1 – Renters expected to be accommodated. They want to tour apartments when they want. Not during the limited dates and times that are made available by properties. Allowing valuable prospects to tour safely when it’s convenient...

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PROPMODO - Are Self-Guided Tours Closing Leasing Offices for Good?

Propmodo By Franco Faraudo AvalonBay Communities is best known as a luxury multifamily operator. At first look, their new development in Rockville, Maryland doesn’t appear very far from their norm. Its units are well fitted and professionally designed. The building itself is large, modern, and well-located near transit. But if you were to schedule a tour you would find a much different experience than in their other buildings. If you book a...

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SMALLBIZDAILY – Mind the Gap: Understanding Market Opps and How to Make the Most of Them

BY Georgianna W. Oliver This past year, we saw first-hand how a host of ideas were borne out of market necessity in the face of the pandemic. Suddenly, companies were forced to do business in a completely different way if they wanted to survive the changing times. In March 2020, when the pandemic officially disrupted U.S. businesses, innovation moved to the top of the priority list. To meet customer needs, established businesses had to become...

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FORBES – 14 Effective Ways To Tie A Social Mission Into Your Business

Business has always been about providing customers with quality goods and services. In the past, customers may have been satisfied purchasing from companies that met their needs, but today, more consumers take an interest in the social practices of the businesses they buy from.  With technological innovation helping the e-commerce industry grow, leaders of these organizations can benefit greatly by starting a social initiative. However, they...

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