PropTech innovator and property partner win Innovator Award for successful deployment at largest student housing operator in the United States
Boston – May 3, 2023 – Tour24, developer of the award-winning mobile app that offers renters an easy way to tour apartments and empowers leasing teams to seamlessly manage tours, today announced that its deployment with Landmark Properties has been honored in the 13th annual Student Housing Business Innovator Awards as Best Vendor/Operator Solution. Using revolutionary self-guided tour technology from Tour24, Landmark has seen impressive results across its entire student housing portfolio. Tour24 and Landmark Properties completed a rapid pilot rollout across 11 Landmark properties, which saw 400 tours scheduled between March and June of 2022. Encouraged by these results, Landmark implemented Tour24 across 58 additional communities before November of 2022.
“Landmark recognizes how the duties of on-site personnel have grown immensely in recent years,” says Rob Dinwiddle, Executive Vice President of Marketing and Management Services at Landmark. “Using self-guided tours gives on-site teams more time to focus on the customer experience and services we provide to residents. Our team members can dedicate quality time to nurturing resident relationships and providing simplified sales tours for new prospects. The Tour24 team assisted Landmark with a smooth, phased roll out company-wide. Their dedicated support team ensured our staff had all the tools to promote self-guided tours.”
Results across Landmark properties since implementing Tour24 then have included:
- 827 unique guest cards issue to let visitors tour properties unescorted
- 604 scheduled tours
- 154 applications
- 38% conversion rate
“It’s an honor to have Student Housing Business recognize the work Tour24 and Landmark Properties have done to improve results for leasing teams and students seeking housing,” said Georgianna Oliver, CEO and founder of Tour24. “This was a very fast implementation that was not only executed seamlessly but also generated immediate results. We are grateful to work with an innovative company like Landmark that recognizes the value of technology in replacing old paradigms with new approaches focused on creating great experiences for prospects while also generating positive operational and financial results.”
Tour24 is the award-winning platform provided to multifamily owners and operators offering self-guided tours. The solution provides renters easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Tour24 integrates with existing technology stacks, and is the most comprehensive solution in the multifamily industry. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24.io.
About Landmark Properties
Headquartered in Athens, Ga., with an office in Atlanta, Landmark Properties is a fully integrated real estate firm, specializing in the acquisition, development, and management of high-quality residential communities. With more than $11 billion assets under management, Landmark’s portfolio includes over 100 residential communities across the country with nearly 65,000 beds under management. Additionally, Landmark benefits from an active development pipeline with 22 student and multifamily projects under construction with an estimated value at $4.4 billion. Landmark’s mission is to be the leader in development, construction, operations, and investment management of high-quality residential communities, delivering unrivaled service and experience to our residents, partners, and employees. For more information, visit www.landmarkproperties.com.
Cameron Thomas for Tour24