Tour24 Announces Strategic Leadership Expansion Focused on Technology-Driven Growth 

Boston, MA – [May 27, 2026] – Tour24, a leader in self-guided touring and AI engagement technology modernizing apartment leasing, today announced two strategic executive leadership moves designed to accelerate the company’s next phase of growth and operational scale.  Yinka Kuye-Romelus has been promoted to Chief Operating Officer, and Cara Athmann has joined Tour24 as Chief Product Officer. Together, these appointments reflect...

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Tour24 Expands Partnership with Engrain to Power All-In Pricing and Fee Transparency within ToriAI 

Boston – [April 29, 2026] – Tour24, the leading provider of self-guided tours in multifamily, today announced an expanded integration with Engrain, the leader in map-based data visualization for rental housing, introducing enhanced capabilities through ToriAI to deliver all-in pricing, fee data, and leasing intelligence directly within the self-guided tour experience.  Built on Tour24’s self-guided tour infrastructure, ToriAI addresses one...

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Tour24 Launches in AppFolio Stack™ Marketplace, Enabling On-Demand Self-Guided Tours

Boston, MA - April 14, 2026 - Tour24 Inc., a leading self-guided touring platform for multifamily, today announced a new integration with AppFolio, the technology leader powering the future of the real estate industry. The integration connects Tour24’s on-demand touring and AI-powered leasing support directly into the AppFolio Performance Platform, giving property managers a faster, more measurable path from tour to lease. Leasing demand...

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Tour24 + Zillow: Turning Online Listings into Real-World Visits

Zillow now integrates with Tour24, connecting renters to self-guided tours where their search often begins. This integration allows renters to schedule a self-guided tour directly from the Zillow website or mobile app. By connecting apartment discovery with immediate tour scheduling, properties can expand their visibility and make it easier for renters to move from browsing listings to experiencing the property in person. The process is...

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Highmark Residential Expands with Tour24 to Deliver Self-Guided Touring at Scale

Collaboration drives faster leasing experiences, operational efficiency, and modern touring choice across more than 45,300 apartment units Boston, MA — [03.26.2026] — Tour24, the self-guided touring platform built for apartments, today announced the expansion of its partnership with Highmark Residential, a national property management company operating over 350 communities, nearly 95,000 units with more than 45,300 apartments with self-guided...

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Tour24 Introduces Tori: Conversational AI Tour Assistant

Built directly into Tour24’s self-guided tour platform, Tori delivers real-time answers - enhancing the tour, supporting leasing teams, and converting more prospects into applications. Boston – November 13, 2025 – As the leading provider of self-guided tours in multifamily, Tour24 is once again redefining the future of leasing with Tori, its new Conversational AI Tour Assistant. This next-level innovation enhances an already proven solution...

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Tour24, the Leader in Self-Guided Apartment Tours, Recognized by Inc. Magazine and GlobeSt. as a Top Innovator in Multifamily PropTech

Company honored for its bold vision and innovation BOSTON - November 5, 2025 -Tour24, the Leader in Self-Guided Apartment Touring, Recognized for Its Transformative Impact on Real Estate, Earning Two Prestigious PropTech and Multifamily Innovation Awards. For the second consecutive year, Tour24 has been named an Inc. Magazine Power Partner in the Real Estate and PropTech category and selected by GlobeSt. as an Influencer of the Year in...

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Birge & Held Selects Tour24 as Self-Guided Tour Partner to Drive Centralization

Boston, July 2, 2025 - Tour24, the multifamily industry’s leading self-guided tour platform, today announced its official partnership with Birge & Held, one of the nation’s fastest-growing real estate investment, development, and management firms. After an evaluation of the multifamily technology market’s offerings, Birge & Held selected Tour24 as a cornerstone of its innovative tech stack strategy, further propelling its transition to...

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Tour24 Hires Industry Veteran Mike Davis as Chief Sales Officer

Strategic Hire to Accelerate Growth and Champion Self-Guided Tour Technology as a Must-Have for Staying Competitive in Today’s Leasing Landscape BOSTON--(BUSINESS WIRE)--Tour24, the leading self-guided tour app for apartments, today announced the appointment of Mike Davis as Chief Sales Officer. A proven sales leader with over 16 years of multifamily experience, Davis brings a strong track record of accelerating revenue, building...

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Tour24 Promotes Dorota Firek to Chief Marketing Officer

Dynamic Marketing Executive to Lead Marketing as Trusted PropTech Company Transforms the Apartment Self-Guided Tour Experience BOSTON, January 15, 2025 – Tour24, a leader in self-guided touring technology for multifamily, today announced the promotion of Dorota Firek from Senior Vice President of Marketing and Client Engagement to Chief Marketing Officer. Firek’s visionary leadership has played a crucial role in positioning Tour24 for...

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