PropTech Pioneer Tour24 Names Dorota Firek as VP of Marketing, Announces Deployment of Platform to ECI Group
Company expands leadership team, adds to growing portfolio of multifamily owners and operators who rely on its platform to offer self-guided property tours anytime, to meet renters’ preferences
BOSTON–(BUSINESS WIRE)–Tour24, a mobile app that offers renters an easy way to tour apartments and gives property management teams the ability to seamlessly manage tours, today announced that ECI Group has started deployment of its platform across its entire portfolio. According to Atlanta-based multifamily owner and developer ECI, 85 percent of tours organized through Tour24 are completed on the day that they are scheduled – and 72 percent occur within an hour.
Tour24 has also expanded its leadership team with the addition of Dorota Firek as VP of Marketing. A native of Poland, Firek is an experienced marketing leader with deep expertise in the multifamily industry. Most recently, she was head of partnerships for KnockCRM, a technology platform that was recently acquired by RealPage, and her project management and brand experience cover a broad array of sectors including healthcare, high-tech, and sports.
Tim Johnson, Vice President of Customer Experience at ECI Group, says, “Self-guided tours are no longer an emerging technology – they are an essential technology in the multifamily space today because there is such a focus on working smarter – not harder – by streamlining and automating processes onsite. We evaluated a number of technology solutions to help facilitate a necessary shift to offer flexible touring models, and Tour24 was the clear favorite. The ECI-Tour24 partnership is a powerful combination. Tour24 has proven their worth as a critical tool in our leasing toolkit and they are a valuable part of our strategy for continued growth and success.”
“This is an exciting time for us as we continue to grow our user base and add to our outstanding leadership team,” said Georgianna W. Oliver, Founder and CEO of Tour24. “Tim Johnson is a respected figure in the hospitality industry with a sterling track record at companies such as Marriott and IHG, and his expertise makes him the perfect champion for what we are doing in multifamily. ECI Group is already showing significant success using our platform in a very short time, and the addition of a multifamily industry veteran like Dorota is proof that we are on the right path to success. Tour24 is exactly where we want to be, and we are looking forward to an exciting 2023 as we continue our expansion.”
Tour24 is the award-winning platform that partners with multifamily operators to offer self-guided tours. By focusing on easy access, custom interactive and audio/visual tour experience and seamless integration with existing tech stacks, Tour24 is the most comprehensive solution on the market. Providing high-quality, consistent coverage when offices are closed or leasing teams are unavailable, Tour24 optimizes a community’s leasing resources. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24now.com.
About ECI Group
For more than 50 years, ECI Group has been one of the most highly regarded, privately owned real estate organizations in the United States. The firm is fully integrated, with development, construction, investment, and property management groups that have garnered national recognition for innovation and performance in the multifamily industry. With a portfolio of more than 7,500 units located throughout the Southeast and Texas, ECI is strategically positioned to continue to be a leader in the multifamily industry. For more information, visit www.ecigroups.com.
[SOURCE: BUSINESSWIRE PRESS RELEASE – link]