Author: kateg

Article
The Operational Impact Of Self-Guided Tours
July 29, 2026

Self-Guided Tours as an Operating Strategy  A Modern Leasing Model for Expanding Capacity, Reducing Vacancy Days, and Maximizing Portfolio Performance Customer Perspective  "At Saturday Properties, we don't view self-guided tours as a marketing tool. We view them as a core part of our operating strategy. By combining centralized leasing, AI-powered engagement, and Tour24 self-guided tours, we've built a model that allows a lean team...

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Article
Tour24 Renews SOC 2 Type II Compliance, Strengthening Security for Modern Multifamily Operations
July 28, 2026

As multifamily technology continues to evolve, security has become just as important as innovation. Operators today rely on an interconnected ecosystem of property management systems, CRM platforms, AI solutions, and self-guided touring technology - all of which process sensitive customer and operational data.  That's why we're proud to announce that Tour24 has renewed our SOC 2 Type II compliance for the third consecutive year, an...

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Press Release
Tour24 Introduces Tori: Conversational AI Tour Assistant
November 13, 2025

Built directly into Tour24’s self-guided tour platform, Tori delivers real-time answers - enhancing the tour, supporting leasing teams, and converting more prospects into applications. Boston – November 13, 2025 – As the leading provider of self-guided tours in multifamily, Tour24 is once again redefining the future of leasing with Tori, its new Conversational AI Tour Assistant. This next-level innovation enhances an already proven solution...

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Article
The Rise of Self-Guided Tours
August 12, 2025

From boosting occupancy rates to reducing staff burnout, Tour24’s self-guided touring technology is helping properties meet modern renter expectations while streamlining operations. Tour24 - The Rise of Self-Guided Tours - Article...

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Press Release
Birge & Held Selects Tour24 as Self-Guided Tour Partner to Drive Centralization
July 2, 2025

Boston, July 2, 2025 - Tour24, the multifamily industry’s leading self-guided tour platform, today announced its official partnership with Birge & Held, one of the nation’s fastest-growing real estate investment, development, and management firms. After an evaluation of the multifamily technology market’s offerings, Birge & Held selected Tour24 as a cornerstone of its innovative tech stack strategy, further propelling its transition to...

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Press Release
Tour24 Hires Industry Veteran Mike Davis as Chief Sales Officer
June 9, 2025

Strategic Hire to Accelerate Growth and Champion Self-Guided Tour Technology as a Must-Have for Staying Competitive in Today’s Leasing Landscape BOSTON--(BUSINESS WIRE)--Tour24, the leading self-guided tour app for apartments, today announced the appointment of Mike Davis as Chief Sales Officer. A proven sales leader with over 16 years of multifamily experience, Davis brings a strong track record of accelerating revenue, building...

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Article
NAA Announces 2025 Top Employers Award Winners
March 18, 2025

Arlington, Va. | March 13, 2025 – The National Apartment Association (NAA) has announced the winners of the 2025 NAA Top Employers Awards, which recognize member organizations that foster environments of collaboration, innovation and hard work.   NAA’s Top Employers Awards pay tribute to management companies and suppliers from across the rental housing industry that have exceeded...

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Article
Meet the 2025 Female Trailblazers of SaaS
March 11, 2025

[SOURCE: Software Equity Group] Join us in celebrating 24 incredible women who are making waves in the fast-paced and male-dominated world of technology. These trailblazers – founders, executives, and leaders – are shaping the future of SaaS and inspiring the next generation. For International Women’s Day 2025, we recognize their achievements and the impact they’ve had on their companies and the industry. Their leadership and vision...

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Press Release
Tour24 Promotes Dorota Firek to Chief Marketing Officer
January 15, 2025

Dynamic Marketing Executive to Lead Marketing as Trusted PropTech Company Transforms the Apartment Self-Guided Tour Experience BOSTON, January 15, 2025 – Tour24, a leader in self-guided touring technology for multifamily, today announced the promotion of Dorota Firek from Senior Vice President of Marketing and Client Engagement to Chief Marketing Officer. Firek’s visionary leadership has played a crucial role in positioning Tour24 for...

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Article
20 of the hottest proptech startups in 2024, according to venture capitalists
January 6, 2025

Real-estate tech startups aim to make tasks from property management to homebuying more efficient. We surveyed 10 venture capitalists to identify the hottest proptech companies of the year. Some of the firms are modernizing real estate by digitizing analog processes, sometimes using AI. The frozen housing market meant tough times for the proptech — or property technology — industry. As the market starts to...

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