Winning the Lease-Up Challenge

by Andy Larson, CRO at Tour24 I’ve worked in the multifamily industry for more than 25 years, and I have probably had thousands of conversations about how to keep vacancy rates low, attract and retain residents, and operate more efficiently. All of this is critically important, but there is one phase of property management where a separate set of practices apply: The lease-up period.   New buildings with a “clean slate” have...

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Q&A: How Technology Is Revolutionizing Property Tours

The number of multifamily homes in the U.S. has tripled from 56.15 million in 2019 to 155.25 million in 2023. All those units need to be filled, which means taking potential renters on property tours. Leasing agents are available during work hours, which is exactly when prospective tenants are busy. Likewise, leasing agents lose much of their productivity staying available for tours. This has given rise to multiple formats of property...

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