Author: dorotaf

Article
Tour24 Web Tours: The Full Self-Guided Touring Experience, Delivered Through the Browser
June 3, 2026

Web-based apartment tours have historically played a limited role in leasing. They were often treated as a secondary option - useful in managing basic access, but limited in functionality and unable to deliver a high-quality touring experience. As renter expectations have evolved, that approach has started to shift, and Tour24 leads the way. With Tour24 Web Tours, properties can now offer a structured, guided touring experience directly through a...

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Press Release
Tour24 Announces Strategic Leadership Expansion Focused on Technology-Driven Growth 
May 22, 2026

Boston, MA – [May 27, 2026] – Tour24, a leader in self-guided touring and AI engagement technology modernizing apartment leasing, today announced two strategic executive leadership moves designed to accelerate the company’s next phase of growth and operational scale.  Yinka Kuye-Romelus has been promoted to Chief Operating Officer, and Cara Athmann has joined Tour24 as Chief Product Officer. Together, these appointments reflect...

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Press Release
Tour24 Expands Partnership with Engrain to Power All-In Pricing and Fee Transparency within ToriAI 
April 27, 2026

Boston – [April 29, 2026] – Tour24, the leading provider of self-guided tours in multifamily, today announced an expanded integration with Engrain, the leader in map-based data visualization for rental housing, introducing enhanced capabilities through ToriAI to deliver all-in pricing, fee data, and leasing intelligence directly within the self-guided tour experience.  Built on Tour24’s self-guided tour infrastructure, ToriAI addresses one...

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Press Release
Tour24 Launches in AppFolio Stack™ Marketplace, Enabling On-Demand Self-Guided Tours
April 13, 2026

Boston, MA - April 14, 2026 - Tour24 Inc., a leading self-guided touring platform for multifamily, today announced a new integration with AppFolio, the technology leader powering the future of the real estate industry. The integration connects Tour24’s on-demand touring and AI-powered leasing support directly into the AppFolio Performance Platform, giving property managers a faster, more measurable path from tour to lease. Leasing demand...

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Press Release
Tour24 + Zillow: Turning Online Listings into Real-World Visits
March 26, 2026

Zillow now integrates with Tour24, connecting renters to self-guided tours where their search often begins. This integration allows renters to schedule a self-guided tour directly from the Zillow website or mobile app. By connecting apartment discovery with immediate tour scheduling, properties can expand their visibility and make it easier for renters to move from browsing listings to experiencing the property in person. The process is...

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Press Release
Highmark Residential Expands with Tour24 to Deliver Self-Guided Touring at Scale
March 25, 2026

Collaboration drives faster leasing experiences, operational efficiency, and modern touring choice across more than 45,300 apartment units Boston, MA — [03.26.2026] — Tour24, the self-guided touring platform built for apartments, today announced the expansion of its partnership with Highmark Residential, a national property management company operating over 350 communities, nearly 95,000 units with more than 45,300 apartments with self-guided...

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Press Release
Tour24, the Leader in Self-Guided Apartment Tours, Recognized by Inc. Magazine and GlobeSt. as a Top Innovator in Multifamily PropTech
November 5, 2025

Company honored for its bold vision and innovation BOSTON - November 5, 2025 -Tour24, the Leader in Self-Guided Apartment Touring, Recognized for Its Transformative Impact on Real Estate, Earning Two Prestigious PropTech and Multifamily Innovation Awards. For the second consecutive year, Tour24 has been named an Inc. Magazine Power Partner in the Real Estate and PropTech category and selected by GlobeSt. as an Influencer of the Year in...

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Article
Experience is Everything: Why Self-Guided Tours Are Not Created Equal
October 28, 2025

Tour24 is the leading self-guided tour app - built to impress today’s prospects and accelerate leasing. With personalized, interactive tours, real-time insights, and a seamless experience from start to finish, Tour24 transforms curiosity into commitment. Because in a competitive market, the tour isn’t just a step in the process - it’s the moment that seals the deal. Not All Tours are Created Equal - And Renters Can Tell Just a few years...

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