Tour24 is the leading self-guided tour app – built to impress today’s prospects and accelerate leasing. With personalized, interactive tours, real-time insights, and a seamless experience from start to finish, Tour24 transforms curiosity into commitment. Because in a competitive market, the tour isn’t just a step in the process – it’s the moment that seals the deal.
Not All Tours are Created Equal – And Renters Can Tell
Just a few years ago, self-guided tours (SGT) were seen as a novelty that only the most technologically advanced operators experimented with. Fast forward to today, and SGTs have become a core component of property management leasing strategy. With rapid growth in the space, new players have emerged – each claiming to offer an effective self-guided touring solution, and often falling short. Many of these new players are only focused on access, to the detriment of the tour experience.
Tour24 stands apart in delivering a premium experience without passing costs onto future residents. At Tour24 we believe convenience should convert – not come with a price tag. In a market where experience drives decisions, not all self-guided tours are created equal.
The Pitfalls of the One-Size-Fits-All Solution
Some proptech companies have added SGT features to their existing smart control platforms, CRMs, or scheduling tools. While these may check the box for offering self-guided tours for prospects, they fail to deliver the seamless, engaging, and high-quality experiences that truly move the needle for leasing teams. That’s because there is a significant difference between access control platforms or chatbots claiming self-guided tours capability and a comprehensive touring approach.
Consider the difference between a thoughtfully designed self-guided tour experience and one that leaves prospects with nothing but questions and a map. Tour24 builds brand affinity, provides information to prospects in real time, and delivers data that helps teams follow up with confidence. The other, cheaper solutions? It’s just a checklist – forgettable, impersonal, and unlikely to convert a prospect into a resident.
This is Where Tour24 Excels!
- TourNow! – 20% of Tour24 self-guided tours start within one minute of scheduling. This powerful feature gives prospects immediate access to tour a community – eliminating wait times and maximizing convenience.
- Tour24 Explore – An admin portal for leasing teams to track tour behavior at the property and portfolio level, provides insights on prospect engagement, and helps optimize leasing strategies to drive conversions.
- Vacant Unit Management (VUM) – Leasing teams can add vacant units to the tour path, providing future renters with a complete and immersive SGT experience.
- Wayfinding – A “Blue dot” tracking technology guides prospects and gives leasing teams insight into where prospects go, and how long they spend at each stop
What Sets the Best SGTs Apart?
The key to a successful self-guided tour is simple: flawless, instant access, and a seamless experience from start to finish. Prospects should be able to discover a community, schedule a visit, and walk into a unit without friction or delay. Every step needs to work perfectly – every time. Because in self-guided touring, speed, simplicity, and reliability are the new standard. That’s the true value of a best-in-class SGT experience.
A top-tier SGT platform like Tour24 offers:
- Seamless Audio-Visual Tours: Engaging, high-quality, self-guided tours that showcase amenities, key features, and apartments.
- Secure ID Verification: Robust identity checks ensure only qualified prospects access the property.
- Convenient Tour Options: Prospects can tour anytime, even after hours – no complicated scheduling or staff needed.
- Seamless Integration: Connects with PMS, CRM, AI, and access systems to streamline operations.
- Proven ROI: Boosts traffic, cuts staffing costs, and drives more leases with measurable results.
As SGTs continue to evolve, prospects’ expectations are growing as well. They no longer settle for simple walkthroughs; they expect an intuitive, seamless experience that lets them truly experience a community. Companies that rely on basic or outdated SGT models risk falling behind, while those leveraging advanced solutions like Tour24 stand to benefit from increased conversions, better engagement, and a superior resident experience. And unlike other solutions on the market, prospects don’t have to pay a fee for the privilege of convenience.
The bottom line? Simply offering a self-guided tour is no longer enough. It’s about the quality of the experience. Choose a solution that elevates the leasing process – not one that just checks a box.
