Your Guide to Self-Guided Tours

How to create the optimal tour experience while maintaining a secure community and boosting conversion rates, creating a win-win for both leasing teams and prospective residents. Self-guided tours became a leasing tool of necessity during the pandemic. Many operators did what they had to do and accelerated implementation of whatever solution they could get immediately up and running. Unfortunately, in their haste, operators sometimes skipped...

read more

ENTREPRENEUR - How Startups Can Attract the Right Type of Investors

It is important for all business, especially startups, to garner support from the right type of investor.  When it comes to investors, one size does not fit all, and it’s not always those who “show you the money” that will be the right fit for your business. The process can seem daunting — particularly for a startup.  Having started and sold three companies, while currently building my fourth, I have identified...

read more

Self-Touring Intel from Industry Leaders at AIM Reconnect

Joanna Hackney, our EVP of Client Success, recently moderated a discussion at the digital AIM Reconnect conference with leaders in the multifamily industry that have successfully implemented self-guided tours. We live in a world dominated by self-service culture - we check in for flights from our phones, we order clothing online and we access entertainment from our couches. Today’s renter expects a self-service solution and, the fact is, they...

read more

ZIPCODE - Virtual Leasing Tools that are the Top 10 Must-Haves

Over the past year, the path to leasing an apartment took a major detour.  Most companies had their preferred virtual tools to help move the leasing process along, but the pandemic forced a complete and total shift in the landscape.  Virtual leasing became the exclusive path, and many companies were scrambling to make up for any gaps in their virtual leasing strategy.  Whether you’re looking to sharpen your virtual offerings, or add...

read more